Focus on cross-strait footwear brand new engine across the powerful

**** has always been a hot topic that has attracted so much attention, and the cooperation relationship between the two sides of the Taiwan Strait has undoubtedly become a hot topic for conversations among industry professionals. After all, overlooking the current trend of the footwear market, expanding market regional cooperation and cross-border brand cooperation, has been incorporated into the era of the latest framework model concept.

The mainland's footwear industry is the first to push Fujian to build a new bridge for cross-strait development. As we all know, mainland China has a large shoe cluster region, such as the Guangdong Footwear Base represented by the production of mid-to-high-end shoes. New Belle and Saturday brands were born here, followed by The Zhejiang footwear base represented by middle and low-grade shoes is represented by Aokang, Hong Qingxi and others. The second is the Western Footwear Base represented by the production of women's shoes. Red straw hats, Cardidol and other brands are attracting attention. Finally, Fujian Footwear Production Base represented by the production of sports shoes, Anta, Hongxing Erke, Delhui, 361°, rich bird, Mu Linsen and other brands respond to the country. If you want to talk about the most direct and geographical advantage of the footwear industry in Taiwan, it is none other than the non-Fujian footwear industry.

It is undeniable that Fujian footwear has three characteristics: brand, sports, and clusters. Specifically, Fujian Shoe Industry attaches great importance to the construction of terminal networks, exerts efforts to implement the brand innovation mechanism strategy, coupled with the high level of support from local governments and the spirit of “sports wins” in the footwear industry to make its industrial chain an advantage. More and more prominent. In particular, on the television media, it is often seen that many contemporary stars are displaying the impetus of the Fujian footwear industry on the screen through trendy and dynamic images and slogans full of youthful vitality. This brand-name strategy of advertising methods, nothing wrong is also to some extent aggravated the initiation of the Fujian footwear brand awareness of Taiwan's appeal.

Here, to Jinjiang this area to examine the Fujian footwear industry and even the mainland footwear. Jinjiang is the largest base for sports products in China. Under the circumstance that the current market and consumer groups are maturing, Jinjiang Footwear has not solely pursued the new, extraordinary and special brand R&D characteristics, and it has gradually involved more professional and practical products. Representing the high-level research and development concept, and gradually expanding the market point even extends to the Taiwan market, this makes Jinjiang Footwear Industry, based on the enrichment of brand innovation, pay more attention to the consumption concept of the consumer groups and the wide acceptance of the market as the basis to promote cross-Straits. New breakthroughs in the footwear industry at a higher level.

It is true that technological progress is the inexhaustible motive force for the development of the footwear industry in Fujian. But it is obviously not enough to face the advantages of the current shoe industry transformation and upgrading. However, in terms of transformation and upgrading, it has become a new trend to strengthen cross-strait footwear interaction and innovation exchanges. Fujian shoe industry has the advantage of low production cost. In recent years, it has made great breakthroughs in terms of brand quality, technology research and development, and Taiwan footwear industry has a sound international marketing network, which has become a sales market from a manufacturing base. The rich experience in upgrading, just these two aspects, all of which means that the cross-strait footwear industry has a vast space of cooperation and strong complementarity. Of course, if the current Taiwan government’s relevant measures for the mass relocation of Taiwan’s footwear industry are to be implemented, the mainland market in Fujian can also become the preferred market for the footwear industry in Taiwan by virtue of its preferred geographical advantages and mature shoemaking technology. point. What's more, the current Fujian sports shoe brand is still at a medium level compared with internationally renowned brands. Therefore, cross-strait footwear industry can conduct more in-depth cooperation and exchanges from research and development, production, sales, and brand market development, and it is bound to work together to create the leading brand new legend in the international market.

ECFA highlights the new engine to open up new milestones across the Taiwan Strait Looking at the prosperous situation of the mainland footwear market and the positive response of government policies, more and more Taiwan shoe companies have already joined the production, supply and sales chain of the mainland brand footwear industry. In particular, with the rapid increase in the domestic investment environment in recent years and the full implementation of the cross-strait economic cooperation framework agreement, it has provided Taiwan with a very wide investment market for the mainland. Needless to say, the shoe industry on both sides of the strait has already opened a new milestone of cooperation.

"ECFA has created a good opportunity for the two sides to join hands to achieve industrial upgrading and jointly develop the space for the development of the footwear industry," said a shoe expert in Taiwan. It is true that under the impetus of ECFA, the mainland footwear industry has been directly targeting the footwear market in Taiwan. However, it is undeniable that the prospect of the cooperation between the mainland and Taiwan footwear industry is unmatched. The footwear industry in mainland China has developed rapidly and its production standards are very high. Taiwan’s footwear industry specializes in R&D and design, and it is highly skilled in the innovation of shoe leather machinery. The two complement each other's strengths, and it is bound to make the shoes on both sides of the Taiwan Strait even more powerful and complementary. It can be called the spring blessing of ECFA. Leading the manufacturing industry.

In addition, it is the annual Shoe Fair, which has become an important platform for cooperation and exchange between the two sides of the Taiwan Strait. It is another bridge between the mainland footwear industry and the Taiwan Shoe Industry. From the opening of the first Shoe Fair to the establishment of the Taiwan Pavilion of the 8th Shoe Fair, it is even more a platform for new and more influential interactions between the two sides of the footwear industry. Since then, Taiwan’s footwear industry has changed from being a single company exhibiting to becoming an industry association, changing from a single brand to a display of the entire footwear industry chain, and from purely trade to technology and market integration. At this time, the cooperation between the two sides of the shoe industry has already risen to a higher level of public relations. In particular, with the brand effect of the success of this platform, the footwear industry in Taiwan has poured into the mainland market. For example, Jinjiang is the most typical landing site. It is undeniable that various policies supported by the government have obviously promoted the new development of the footwear industry across the Taiwan Strait to a large extent.

Awe-inspiring, we stand on this stage of science and technology in a challenging era. We are highly focused on the new engine of the domestic footwear market. Cooperation between the two sides will inevitably push the Chinese footwear industry to a more sunny tomorrow. At the same time, we are also eager for the rapid transformation and upgrading of China's footwear industry to create a more influential footwear aircraft carrier.