Online shopkeepers are shipping to everywhere. Photo by Zhang Pengxiang
Xinghua, Xingtai, November 13 (Zhejiang Zhang Pengxiang Zheng Chunyu and Hai Chao) "This year's Double 11 can be really good. It sells more than a thousand cashmere products in one day. Although the whole family stayed awake to meet online customers, it looked Lots of shipments couldn't say happy. "Liu Min, a villager in Donggao Village, Qinghe County, Hebei Province, told reporters on the 13th.
Qinghe County of Hebei Province is known as the “Capital of Chinese Cashmereâ€. Dong Gaozhuang Village was selected as the first batch of 13 “Taobao Villages†across the country this year. The number of online shops in the village has reached more than 350, and more than 1,700 employees have taken up occupations. 80% of the total population of the village has over 50 stores with annual sales of over one million. The whole village has gradually embarked on the path of a home-style electricity supplier by virtue of its title as the capital of China's cashmere.
According to statistics from Qinghe County Bureau of Commerce, Qinghe County has more than 7,000 home appliance merchants. This year's Qinghe Cashmere Network has achieved sales of 150 million yuan. During this year's "Double 11" period, Qinghe Merchants had two "Taobao" and "Tmall". There are four top ten cashmere sweater products on the platform. They are the flagship store of Derry sheep (with a sales of 11 million yuan), the flagship store of Komon Boka (with a sales value of 8 million yuan) and the flagship store of saraphillips. (Sales 7.75 million yuan) and Xuekunnu (3.1 million yuan).
Song Tieshan, a villager in Donggao Village, told reporters that their family had already embarked on the path of a home-style electricity supplier. Song Tieshan was responsible for the purchase of cashmere yarn and the trimming of sweaters; the eldest daughter was responsible for the design and production of cashmere sweaters, and the second daughter was responsible for online customer service. The son is responsible for delivery. Usually his shop can sell 40 or 50 pieces a day. "Double 11" goes out several hundred nights. "Song Tieshan laughs too fast when he talks about it.
Sun Lianling, director of the Qinghe County Cashmere Products Market Management Committee, said that from last year’s 100 million yuan to 150 million yuan this year, the number of online sales of Qinghe Cashmere products exceeds 50%. The increase in sales represents on the one hand the market share of Qinghe cashmere products. On the increase, on the one hand, it also shows that Qinghe Terminal's finished products have begun to play a leading role, and cashmere sweaters have become the supporting force for online sales. This year, Qinghe Cashmere Sweatshirts were the leading online sellers - Komon Boka and Tmall. The sales of the two platforms reached 15 million yuan, while the sales of the Jingweis flagship store, which ranked first in the Qinghe cashmere yarn category, was 1.4 million yuan, a difference of more than ten times. This marks Qinghe Cashmere is accelerating into the deep processing field and has made a historic breakthrough in transformation and upgrading.
Li Yumin said that at present, the online shop owners are actually very tangled. The volume during the “Double 11†period is up, but the prices are very fierce. The profits of each product are not high. Every household in the village is brightly lit on that night. Basically all sleepless. At present, although the festival period is now over, the customer's quantitative reduction, but the aftermath is still in. Just talking with reporters, her customer's head has been constantly flashing.
It is understood that Qinghe cashmere products continue to cater to the needs of online consumers, changed the past, cashmere products are mainly for the elderly with a certain economic foundation of the pattern of consumers, began to develop products for online young consumers, so that cashmere products The styles are getting younger and more fashionable, further increasing the sales volume of the products. (End)
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