[Shanghai, China] On November 27, 2021, Bosideng, the world's leading down jacket industry expert, opened a pop-up store in B2 Sun Hall of Shanghai Global Harbor. As the first pop-up store after the release of the Dengfeng 2.0 series, the brand invited popular star Dong Youlin and a group of VIPs to participate in the opening ceremony of the pop-up store on that day, to celebrate the smooth completion and iterative update of the new pop-up store. The successful release of Dengfeng 2.0. In a store environment permeated with a cheerful atmosphere, Bosideng paid tribute to the Bosideng brand's continuous challenge and leading exploration spirit with lively performances and lively on-site interactions with celebrities.
The overall design concept of the newly created Shanghai Global Harbor Bosideng limited-time pop-up experience store is in line with the inspiration of the Dengfeng 2.0 series. It uses a technology-sensitive device to touch the down temperature, and the eye and location show a sense of high-end atmosphere. The construction material of the pop-up store is mainly silver stainless steel structure, with a dynamic flexible screen and focus device, allowing the future to shine into reality. Adhering to Bosideng’s world-leading “Peak Spiritâ€, the pop-up store’s center is set up with a rotating inspiration peaking DP point, which serves as the center of the circle and extends layer by layer. The store space is divided into three major products: outdoor, fashion and business. The display scene interprets the industry's pioneering sense of 100% original Chinese to the greatest extent. The ground carvings around the radiation adopt the display form of the latitude and longitude lines, implying Bosideng’s three major producing areas of top and down feathers.
In addition, Bosideng arranged an immersive warm-up performance on the opening day, which perfectly matched the theme keywords of summit, outdoor, etc., with interactive installations with a sense of technology and futuristic technology, and the scene was full of enthusiasm. Guests and consumers frequently praise and give praise. The brand even held a peak 2.0 series theme ice and snow electronic music party on the 4th floor of the mall on the modern fashion flyover. Many fashion bloggers and media came to check in. The whole event enabled Bosideng to continuously break through itself, innovate and upgrade products, and create an industry-leading attitude. The spirit is further sublimated and fermented, and it also demonstrates the ingenuity of Bosideng behind Dengfeng to care for consumers and focus on warmth.
On the opening day of the limited-time pop-up store, Dong Youlin came to the scene wearing the Bosideng outdoor ski series. Experience the professionalism of 100% original creation in China and the upgraded product craftsmanship and quality of the top-grade down jacket. The avant-garde sports silhouette design and trendy printed patterns create a brand-new trendy ski fashion. This down jacket single product that combines technological creation and design inspiration not only brings out his handsome temperament and the passion of young actors, but also highlights the highest level of Bosideng's outdoor series of new breakthroughs, technological innovations and design iterations. In the relaxed atmosphere of the scene, Dong Youlin and the guests felt the scientific and technological warming technology created by Bosideng's ingenuity and the brand concept of focusing on warm business. ,
Bosideng, which has implemented the professional and ingenuity spirit for 45 years, made another breakthrough on November 25 this year. Adhering to the "spirit of the summit", it released 100% Chinese original and top-matched Dengfeng 2.0 series down jackets. Once the product is launched, it will bring new surprises to the industry. After two years of R&D and innovation, it was jointly developed by more than 100 experts including the National Mountaineering Team, Antarctic Scientific Research Team, and China Beidou Positioning. Its appearance has gone through 500 production processes, more than 300 professional tests, and 5 extreme environmental tests such as Mount Everest and Antarctica, using practical tests to prove its excellent cold resistance without fear of extreme environments. In the process of research and development, it also joined hands with the China Aviation Industry Cultural Center to apply aviation material technology to the clothing field for the first time, and realized the first application of the Beidou positioning search and rescue system, one of the world's three largest positioning systems, in the down jacket field. The integration of many high-end Chinese technologies has made the 100% Chinese original Dengfeng 2.0 series more professional in terms of professional performance. In addition, the Dengfeng 2.0 series has also achieved great breakthroughs in down, fabrics, accessories, craftsmanship, etc., which has increased its warmth retention by 15%, and is bound to become the first choice for winter cold protection in extreme cold areas and outdoor enthusiasts. Bosideng's continuous innovation, research and development, and continuous refresh of industry standards have profoundly interpreted Bosideng's unswerving professional ingenuity and tireless spirit of exploration.
Bosideng Dengfeng 2.0 series of limited-time pop-up stores opened in Shanghai Global Harbor on November 27, and it is urgent for distinguished guests to come and experience the Bosideng brand concept that has accumulated strength and painstaking research and development and its persistence and continuation of the "Dengfeng Spirit". Let us witness Bosideng's fearless spirit of constantly surpassing ourselves and breaking through the limits.
About Bosideng
Bosideng started in 1976 and has focused on down jackets for 45 years. It has achieved the top sales in the country for 26 consecutive years (1995-2020). It has always been the best choice for down jackets in the hearts of Chinese people.
It has been on the International Fashion Week for 3 consecutive years, shines on the world show, and is favored by celebrities at home and abroad. It also demonstrates the professionalism and strength of the Chinese brand, and has become an eye-catching down jacket fashion icon.
Bosideng has been well-received at home and abroad for its quality and warmth retention. Bosideng has been sold in 72 countries including the United States, France, Italy, and more than 200 million people have crossed Bosideng around the world. The scale is the largest in the world, and the sales and sales volume rank first at the same time, ranking the first echelon in the global down apparel industry.
With leading products, it continues to break through the limits of production and craftsmanship, and leads the transformation of the down jacket industry. Bosideng down jackets play a reliable "cold protection support" for the general public and professionalism. The team climbed to the summit of Mount Everest and so on, demonstrating its proud quality.
Bosideng is not only determined to forge ahead, but also insists on people-oriented. During the new crown pneumonia epidemic, Bosideng launched the "300 million down jackets to help the frontline of the epidemic" public welfare activity. The cold wave has been raging since late October. The people in Shanxi and other places and the front-line workers responsible for reconstruction after the disaster in Shanxi are in urgent need of cold and warm supplies! After learning about the disaster, Bosideng quickly deployed 45 million down jackets and 5 million cash to help Shanxi's post-disaster reconstruction! In the face of the cruel disaster, Bosideng’s continuous assistance to the victims in the disaster-stricken areas demonstrates the social responsibility consciousness of "the greater the ability, the greater the responsibility" and the sincerity of sincere dedication to society, and also demonstrates the brand's strong warehousing and logistics capabilities!
The release of the first Bosideng windbreaker and down jacket amazed everyone. The high-precision quality and refined details all demonstrate Bosideng's ingenuity and strong brand influence. I believe that Bosideng will surely lead the down jacket industry to open a new chapter!
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