On December 21st, as the D3064 train slowly exited from Shanghai Hongqiao High-speed Railway Station, the special train named "Iercome National Footwear Brand" was officially launched and sailed north and south of the motherland.
Shan Erkang, assistant to the chairman of Yierkang Co., Ltd., delivered a speech at the launch ceremony. He said that as a new media platform, high-speed rail trains cover a wide range of audiences along the way and are world-renowned "national gold business cards". The combination of Elcome and China's high-speed rail is a powerful combination of the "domestic products" brand and a mutually beneficial and win-win cooperation.
On the train named by Ilcom, the large-screen "Iercom National Footwear Brand" body color stickers are impressive, and the small tables inside the carriages, headrest towels, posters, luggage rack color stickers and other train media focus on the display of Ilcom The newly launched "Shipping Series" shoes.
It is understood that the "Shipping Series" is a brand-new shoe model launched by Elcom based on the Year of the Tiger. It is intended to wish everyone "passing through and moving through the year of the tiger", and that the new year will be vigorous and good fortune. Praying for good luck has always been a very important part of Chinese culture, and the "Travel Series" is to use this to find more "common language" and "common topics" with the general public, and to integrate consumers with the preferences and methods that the public loves to see.
Domestic consumption has risen in an all-round way, and domestic products continue to lead consumption upgrades. In addition to paying attention to the functions and experience of the product, the current consumer groups, whether the product is good-looking and full of new ideas have become factors that they cannot ignore when making consumption decisions. Faced with increasingly diversified consumer preferences, Elkang once again strongly handed over its own answer sheet, demonstrating the innovative power of traditional domestic brands.
It is reported that on the day of the launching ceremony, Yierkang also launched the "Good luck every step of the way, free collection of new year goods for 100 million yuan" activities in stores across the country. From December 21st, you can go to Yierkang directly managed stores to participate in the event to receive exquisite new year goods for free. As a shoe company with more than two decades of development history, Yierkang has already gathered a large number of loyal fans, and this time it has thrown a prize of 100 million yuan to give back to consumers and thank them for their long-term support and trust.
I believe that Elkang will be able to take advantage of the east wind of the high-speed rail naming special train, take the new speed of China's high-speed rail, show the style of domestic products, deduce the self-confidence of domestic products, and pass the image of the national footwear brand of Yierkang to the north and south of the country, thousands of households!
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WENZHOU JOVAN INTERNATIONAL COMMERCIAL , https://www.jovanleather.com