China's children's wear industry has spurt growth

Today, the main force of consumption in the Chinese children's wear market has gradually been formed by the post-80s parents. As the first generation of only children, they experienced and accepted the market economy, globalization, and the Internet process to baptize their consumption concepts. The typical “6+1” family structure in China has made the Chinese children captured by the 21st century highly valued by the entire society and the family. The consumer demand in the children's wear market has now surpassed the practical type of satisfying basic life in the past, and has turned to the pursuit of stylish aesthetics. Brand personality.

China, the second largest country in the world with children, has 300 million children and children, and has an average annual increase of 16 million children. In 2008, the consumption of children's wear in China reached 50 billion yuan, with an annual growth rate of 13%. It is estimated that the national children's clothing consumption will exceed 70 billion yuan in 2011. According to the “Report on the Development of China’s Children’s Wear Industry”, the annual growth rate of urban children’s clothing consumption in recent years is 26.5%, and the demand is about 800 million, and it will still increase at an annual rate of about 8%. With the arrival of the "80s" generation of childbearing peaks, the market scale of China's children's wear will reach 100 billion yuan by 2013, and the era of explosive growth of the children's wear industry is approaching.

Like adult outfits, the children's wear industry will experience a shift from creating a brand in the market to creating a brand. Just as international brands will create new markets in first-tier cities, domestic brands will also create greater success in second and third-tier cities and even third and fourth-tier cities. New markets.

With the continuous growth of consumer demand for children's wear, the huge business opportunities in the Chinese children's wear market have stimulated the enthusiasm for investment from many domestic and foreign companies. More and more children's clothing brands have sprung up. Some of these well-known adult clothing brands have expanded. Children's wear items such as Baoshilong, Adidas, 361°, Semima (Bala Bara); Cartoon brand development children's wear children's shoes derived products, such as Lion King, Prince of Tennis, Harry Potter; foreign trade companies transform domestic children's clothing brands, such as Rugao, I-baby, Fran.

The rapid development of the discount brand children's wear industry and the emerging Chinese and foreign children's wear brands urgently need to participate in professional exhibitions to increase their popularity and establish a brand sales network. However, at present there is a lack of professional international children's wear exhibitions. After 10 years of steady development, the Shanghai International Children's & Children's Apparel & Accessories Fair witnessed the structural adjustment and blow-out development of China's children's wear industry since the new century, and gave birth to a global children's wear enterprise's industry platform for expanding the Chinese market.

The 2011 Shanghai International Children's Wear Fair will join hands with the 7th Shanghai International Symposium on Birth Benefits and Pregnancy and Baby Products. It will be held at the Shanghai Everbright Convention & Exhibition Center from November 11 to 13 this year. The scale of the exhibition is expected to reach 20,000 square meters. Baby fashion brands will gather together for a grand event.