China's textile and apparel trade show leads the international trend

On July 19th, the 12th China Textile and Apparel Trade Fair (New York) hosted by China Textile Industry Association and hosted by China Textile Industry Branch of the International Council for the Promotion of International Trade was grandly opened at the Javits Convention Center in New York City. The People's Daily reporter learned from the interview that this year's New York show will highlight the strengthening of the overall image of Chinese exhibitors through the optimization of exhibitors and exhibits structure; through the introduction of more popular fashion elements, Chinese companies will be guided to upgrade their product structure, with added value. Raise to meet the many challenges facing the development of the industry, and gradually guide the international trend in this field.

Since 2000, China's textile and apparel trade show has successfully held 11 sessions in the United States. The reporter himself has also interviewed four sessions on the spot. In the past 11 years, a large number of leading textile companies have successfully established sales channels in the United States through this platform and entered the mainstream market in the United States. Many small and medium-sized enterprises have also developed a stable customer base and received orders on this platform. The reporter clearly remembered that last year, China Textile Promotion Council and Messe Frankfurt cooperated in an in-depth manner. With the help of Frankfurt's profound global exhibition experience, they jointly created three international professional trade shows for clothing, fabrics and home textiles in New York, namely New York International. Apparel Fair (APP), TEXWORLD USA, and New York Home Textiles Fair (HTSE). The original China Textile and Garment Trade Fair was embedded in the above three professional exhibitions in the form of a Chinese pavilion according to the categories of exhibits. This type of industry chain is the first of its kind in the United States. The 2010 exhibition was recognized and supported by the industry and the mainstream American business channels.

Since then, the New York Exhibition has been successfully transformed and upgraded. The internationalization and professional transformation of New York Exhibition is a wise choice to meet the needs of the market. The New York exhibition after the transition conforms to the needs of the market and the industry, and has played a greater role in promoting the effective link between the upstream and downstream of the industrial chain, becoming an intensive and efficient procurement platform welcomed by US buyers, and also opening up the US market for Chinese companies. Looking for trade cooperation has bridged.

The exhibition organizer told the People's Daily reporter that the New York show had 323 textile companies from 18 domestic provinces, municipalities and autonomous regions, including 79 clothing, 102 home textiles, and 142 accessories. Exhibitors have seen an increase of 30% in both number and exhibition area compared with last year. In particular, the number of home textile exhibitors has nearly doubled from last year. Except for Jiangsu and Zhejiang, textile companies from Gansu, Inner Mongolia, Sichuan, and Shanxi in central and western China Also joined in this team. Some well-known enterprises in the industry have already begun to use the exhibition as a fixed platform and carrier for the US market. They participate in the exhibition every year. Through contact with overseas buyers, they understand the needs and changes in the US market, and timely adjust the industrial structure and product design. Long-term development.

In addition, there are more than 300 international exhibitors from 16 countries and regions outside China to participate in the show, which fully reflects the trend of global resource allocation in the textile supply chain.

On the basis of last year, the CCPIT aimed at the large background of rising domestic raw materials in the textile industry, as well as the external environment such as rising labor costs and pre-elevation of exchange rates, and guided the exhibitors to pay attention to the production market counterparts in the US market to help SMEs in their product structure. The improvement will address the challenges of many unfavorable factors through the added value of export products. At the same time, as the trend of specialization in the exhibition becomes more and more obvious, the division of labor among the textile producing countries in this internationalized platform is becoming more and more clear. In the process of globalization, some relatively low-cost products in China's textile and clothing industry have been replaced by neighboring countries, thus prompting the formation of an international division of labor and clarifying their respective roles in the global industrial landscape.

In addition, this year's U.S. New York exhibition partner in the US will invite representatives from apparel, home textile designers and related trade organizations to provide high-level cooperation, increase exchanges and discussions with exhibitors, and improve the products of participating companies through this form of effective integration. Added value and fashion to improve the overall ability to respond to the US market and grasp market demand and trends. In the fabric exhibition area, the organizers invited STYLESIGHT, a very experienced company in international fashion trends, to strengthen the publication of high-profile fashion trends and provide exhibitors with value-added services. Active participation in and participation in the trend release will be a good opportunity for the promotion of product reputation and the promotion of quality.

In addition to the specialization and internationalization of the exhibition, the exhibition branding can also bring added value to exhibitors. After many years of hard work, the New York Fair and TEXWORLD USA Exhibition have formed their own brand effect. TEXWORLD has considerable influence in the United States. Brands such as Armani, H&M, GAP, ZARA, and American Eagle are regular customers of TEXWORLD. At the recent TEXWORLD USA apparel fabrics exhibition in the United States, Brazil, Canada, Germany, India, Italy, Japan, South Korea, Mauritius, the Netherlands, Pakistan, Peru, Turkey, the United States, Hong Kong, Taiwan and other countries and regions Professional audiences participated, among which, American audience accounted for 87%; and these audiences mainly came from “Fashion Capital” New York.

The quality of exhibits, stable trade buyers and good exhibition services are the foundations of the 11-year history of the New York show. At the same time as the brand exhibition was established, CCPIT will take full advantage of its own industry to organize exhibitions, continuously sum up experience, and communicate with Messe Frankfurt in a timely manner. It will follow up on all previous exhibitions and attract investment, and accurately position the US textile and apparel market for Chinese companies. Entering overseas markets has established a window of information and trade. Years of experience in overseas exhibitions have led to a gradual increase in the degree of internationalization of the CCPIT exhibition team. The ability to go abroad for exhibitions has been further strengthened, and the organization and coordination ability of the exhibition has also been greatly improved. In addition, the organizing committee exerts its own advantages, makes full use of and shares internal and external exhibition resources, and through its own professional exhibition platform and a large overseas buyer information database, it has made a good publicity and promotion of China's textile enterprises and the textile market.

This year marks the beginning of the “12th Five-Year Plan” for China's textile industry. It is also an important year for China to move from a textile giant to a textile powerhouse. The reporter believes that the 11-year-old New York exhibition has been accompanied by the expectations of the American market and the Chinese companies’ The strength and professionalism and enthusiasm of the CCPIT will surely bloom even more on the east coast of the United States, and make greater contributions to the journey of China to a textile powerhouse.