According to step up fashion casual dress from Seoul, South Korea, the early products to symbolize aggressive, rate, the freedom of the main cowboy series. With the "solid strength, quality products, perfect service" won the majority of consumers recognition and affirmation, initially establish a progressive brand image and visibility. In order to meet the Chinese young fashion groups for different styles of dress needs and better serve the vast number of consumers, in 2008, according to step up fashion apparel brand officially landed in China and in November 2009 in Shenzhen, China set up the Shenzhen Yi Buda limited clothing Company, to carry out the design and development of fashion and leisure products nationwide marketing. The company hired well-known designers in South Korea to today's most popular style of Japan and South Korea as the basis, in order to highlight the fashion, romance, self-show, beyond the ordinary for the main purpose of integrating resources to adjust according to the original product mix, To create the latest and most perfect fashion trends. By step up apparel fabrics pay attention to the choice and sense of quality, through advanced craftsmanship, high-grade fabrics and join the fashion unique design and clever mix, so you have inadvertently have good clothing taste and cultural temperament. In style, according to step up to adhering to the traditional cowboy style of the flexibility and freedom, at the same time committed to creating and dissemination of modern urban personality fashion concept of life. Designers focus on details of the embellishment, elaborate carved connotation of the exquisite, the use of natural and comfortable elements complement each other clothing and create a personality and popular harmony of beauty, according to step up the characteristics of the grade is reflected in the details. In the image design, the company combined with the latest brand image strategy store for the country to provide a unified terminal, professional image design, advertising and event planning programs, so as to distinctive personality brand image, caring, efficient service, quickly enhance the brand Fame and reputation. The company firmly grasp the changes in consumer trends in the market, in order to advance the thinking of fashion, personality, leisure into every piece of clothing, ease to meet the hobby fashion, beautiful consumer demand. After the product structure and style adjustment, our target population has been extended to 20-35 years old with keen fashion sense of the young fashion group.
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